Your Complete Guide to Conducting a Successful Safety Theme Campaign: Part 2 of 2
Having a safety theme campaign can represent an integral part of your workplace’s general safety program. If you don’t have a safety campaign yet, the following steps, coupled with the steps in Part 1 of the topic will help you get started. You can also implement some of the practices to pivot your existing campaign.
Determine the Content of Your Campaign
Your campaign will obviously have a beginning and an end to talk about all the relevant issues that need to be addressed to achieve your campaign goal as explained in Part 1 of the topic. There are also a number of activities that you can implement in between to keep the campaign momentum going. These include community awareness events, guest speakers, food handling demonstrations, health and safety drills, worker suggestion schemes, COVID-19 hygiene talks, and breakfasts and tea breaks.
Your Preferred Tone for the Campaign
You’ll need to choose your preferred tone for the campaign. You can go for a hard-hitting campaign that uses visuals and videos that are shocking, disturbing, and graphic, especially when you want to show the seriousness of the matter. Being controversial about health and safety campaigns can be critical to driving the message of safety home. Other approaches that you can implement include holding safety themed exhibitions, demonstrations of safe handling and use of essential access equipment like safety ladders, simulating workplace safety game shows, displaying safety posters designed by employees or their children, or hall meetings where safety professionals help answer questions raised by employees.
Consider the Timing of Your Safety Campaign
The timing of your campaign is very important. The campaign should not clash with other initiatives of your workplace. You need to launch the campaign when you have all the attention of your target audience. You don’t want to launch your safety campaign while there are department relocations, renovations, or safety consulting implementations. Proper timing ensures that you make good use of the available window of opportunities.
Choose the Media Platforms to Use
You’ll need to choose a media platform for your campaign. You can choose to customize newsletters or post safety bulletins in strategic areas such as cafeterias, lobbies, break rooms, and high-traffic locations to ensure the entire workforce reads the safety messages. When designing the posters, go for bright, eye-catching posters to enhance your awareness creation about the campaign. If possible, you can design a micro-website and dedicate a part of the company intranet site towards the campaign. You may also consider social media platforms as your promotional tool. Here, you’ll post tools such as webinars and podcasts and you can also track the attendance and downloads.
Choose Your Campaign Partners
You may need to consider collaborating with outside experts in order to add credibility to your program. You need to expose your workers to demonstrations and talks by partnering with the police, local fire department, health professionals, emergency medical professionals, disaster planners, health and safety subject matter experts, schools, and civic organisations in the community.
Prep the Workforce Involved in Advance
Ensure to contact everyone involved in the campaign plan prior to the launch to ensure no one is caught off-guard. The workforce may also be less likely to buy into your campaign if you ambush them when the launch date is due. Inform them in advance and let them prepare and be ready for the big day.