Your Complete Guide to Conducting a Successful Safety Theme Campaign: Part 1 of 2

Your Complete Guide to Conducting a Successful Safety Theme Campaign: Part 1 of 2

03rd November 2020

Workplace safety campaigns have for a long time been a staple of several safety programs. The campaigns have been crucial in improving workplace safety and in establishing and maintaining effective safety cultures. If you intend to conduct a successful safety theme campaign but you do not know where to begin, then you’ve come to the right place. This guide contains everything that you need to know. Please read on.

The Scope of Safety Campaign

An efficient safety campaign normally has a broad scope and can go beyond a single company. The European Union-Occupational Safety and Health Administration (EU-OSHA) in Europe, for instance, has conducted several safety campaigns across Europe since 2000 each taking up to 2 years. The campaign involves hundreds to thousands of workplaces across the region with an aim to emphasize safe workplace practices, including the importance of investing in CE marked fabrications. It includes workshops and conferences, training sessions, suggestion schemes, quizzes, press conferences, and advertising campaigns. There are also other broad safety campaigns in the UK and across Europe, including the “Healthy Workplaces Closing Summits,” and the “European Week for Safety and Health at Work.”

What to Consider Before Rolling Out Your Campaign

Preparation is vital for your successful safety theme campaign. There are several factors that you’ll need to consider before rolling out the campaign.


  1. Program Title/Name

Every campaign needs a title, so does your safety theme campaign. Ensure to have a relevant name for your program that’s in line with your program goals, but it shouldn’t be too generic.


  1. Specific Purpose of the Campaign

Safety campaigns normally target specific injury types, risks and hazards, and practices affecting safety in the workplace. Unless it’s your first safety program, it’ll be too vague to have a program mainly for safety awareness creation. Otherwise, ensure to have a specific goal to pursue.


  1. Campaign Budget

A successful campaign doesn’t have to be costly, lengthy, or complex. You only need to have a smart plan and dedication to see the program through. The following are some of the steps that can help you get significant results at a reasonable budget:

  • Availability of regular refresher safety training

  • Posters placed in strategic places across the workplace to raise safety awareness

  • Regularly updated health and safety procedures

  • Regular safety themed wellness fairs to communicate relevant safety information


  1. Outline the Desired Outcomes of the Safety Campaign

You need to have measurable results to allow you to gauge the success or failure of your program. If the theme of the program is “to make health and safety a priority in the workplace,” you need to have a way of measuring it to know if you’ve achieved the goal or not. Normally, safety theme objectives are more rhetoric than they’re evidence-based.


  1. Expected Length of the Campaign

The program needs to take as less time as possible, lest employees start to get distracted and lose focus on the program. If you expect the campaign to take significantly longer, you may decide to break the campaign into small achievable bits. The EU-OSHA safety campaign, for instance, has been broken down into smaller campaigns to make it efficient. You’ll need to plan your campaign in prior to understand how long it will last and if you’ll need to break it down. The campaign shouldn’t be too long or too short.